User Experience Designer & Content Strategist
Communicating design is just as important as the design itself. I am a UX designer with a focus on content strategy and using communication for connection. In every project, I am passionate about finding the right words to accurately describe research, strategy and decisions so that anyone can understand how we got here and why it works.
I come to this profession from the avenues of arts administration, social media, restaurant marketing, public relations, and retail, which puts me in a unique position to approach design with a broad mind. I've always had my hands in everything, looking for small ways to make a big impact.
My Favorite Things
The Places I Can Help You Most
Research & Ideation
Approaching research from every angle is the key to a strong understanding. From contextual inquiry to interviews and competitive analysis, I am curious and thorough.
Content & Design Strategy
Direction matters. I use my cross-industry experience to brainstorm a strategy that is research driven, motivated by user need, and is comprehensive in scope. Then I craft the content to match.
In every interaction, I prioritize building rapport (whether online or in person), asking thoughtful questions, and demonstrating empathy.
"Her breadth of knowledge of UX practices and trends is exhaustive but more importantly her ability to translate these complex concepts into terms anybody can comprehend is an invaluable skill. Plus her personality is magnetic."
Shawn Dimpfl, Walgreens
"Rachel's get-it-done attitude is infectious. She's kind, intelligent, and dedicated to her craft. You'd be hard-pressed to find anyone who can trump her positive outlook, ambition, and work ethic. If you have a dream team, Rachel should be on it."
Bethany Happach, Publicis Media
"Rachel is a natural leader and someone who I will continue to seek guidance from in my UX career. I have no doubt Rachel would be a fantastic addition to any UX team, specifically in the areas of content strategy and research. I highly recommend Rachel!"
Mackenzie Kamin, Codal
Ready to Talk?
I'd love to learn more about you and your next project! Drop me a line and let's get to collaborating.
I call Madison, WI & Chicago, IL home. Open to remote opportunities!